In May’24, I had the opportunity to travel to picturesque Amsterdam for an exciting project with Aussie Hair, showcasing their latest Super Serum product. Working alongside P&G One, local production company Boomerang, and the team at Ready Set Studios, a virtual production studio located in Amsterdam's Southeast, we joined forces to create a TV commercial and online social campaign.

Our shared challenge was to bring P&G's creative concept, "The Endless Wave," to life. The scene featured our talent balancing on a raised surfboard plinth, with a massive wave rapidly approaching behind her. To add another layer of visual interest, the sky transitioned from day to night, capturing the essence of the Australian sun.

One of the most memorable aspects of this project was the chance to work on a virtual production set and explore the possibilities of screen technology. I was very impressed! (and eager to keep testing the boundaries of creative storytelling through this type of tech).